Zootela’s trade secret is in the system, a very logical social networking marketing system! Zootela enables businesses to associate with a non-profit of their choice and vice-versa, non-profits can associate with businesses of their choice to achieve a dynamic goal of creating a stronger community fund. Zootela’s driving principle is to become an efficient fundraising tool that creates revenue shares for business owners who would otherwise suffer from a stagnant economy. The purchasing advantage of 50% or more discounted “deal of the days” enhance the business’ clientele base and achieves a serendipitous 15-25% fundraising windfall for the non-profit. By taking advantage of this program non-profits have the ability to register and remain listed with Zootela on an annual basis, therefore, anticipating a generous revenue stream available throughout a fiscal year as opposed to a one-time event. Zootela understands that this particular growth in the social networking marketplace is a profitable venture, but sees that the true advantage is the ability to reinvest the dollars into the community. Therefore, a win-win-win model is established and new business to non-profit relationships can flourish, alleviating the somewhat over-tapped government funding pools that are being extended beyond financial means. Mahalo, Max R. Terronez, Zootela, President